There are three significant trends that have increased the importance of Intercultural Communication

1.  Globalization Of Markets

The globalization of markets means that one can expect to be doing business with people from around the world.Favorable trade agreement ,declining domestic markets and middle class growth fuel the expansion of global markets. 

2.Technological Advancement

Amazing new transportation and information technology are major factors in developing global inter-connectivity.They have made markets and jobs more accessible,efficient and interdependent.
3.Intercultural Workforce

 People from many cultures are moving to countries for many reasons such as peace,prosperity,education or a fresh start.They are changing the make up of the workforce.Awareness,tolerance and accommodation should have  for successful interaction.